The Next Era
2023
Client
Novartis
Director
Bjöern Myhre
Cinematography
José Mario Borda
Editor
Natalia Chanes
Sound mix
Héctor Soto
Novartis, a former chemicals and dye manufacturer underwent a remarkable transformation into a research and development powerhouse. Novartis transcends the definition of a mere company; it stands as a collective hub comprising patients, scientists, physicians, and researchers. Each individual within this collective shares a profound passion for advancing human health, united by a shared understanding of a crucial truth:
In the pursuit of reimagining medicine, they recognize that the most impactful way to make a difference is by joining forces. Novartis embraces the belief that collaboration is key, bringing together the diverse expertise and dedication of patients, scientists, physicians, and researchers. Together, they form a dynamic community committed to making substantial contributions to the field of healthcare and collectively shaping the future of medicine."